Levi's opens its new flagship store in Madrid

On Wednesday, Levi’s celebrated the opening of its new flagship store on Callao-Preciados in Madrid with an exclusive event that brought together fashion, music, and creative talent in the heart of the capital. With this new space, the brand reinforces its commitment to Madrid as a key player in the cultural and creative scene.

The new Levi’s store, completely transformed, is conceived as an experiential space where the brand’s timeless icons coexist with its latest innovations. With the Grunge Prep collection as a backdrop, the interior design and visual concept revolve around this line, which acts as a common thread throughout the space and defines its identity. The collection reinterprets classic denim codes from a contemporary perspective, combining references from the 90s with a more polished and current sensibility, establishing a dialogue between Levi’s heritage and the energy of the city.

The opening was marked by live music, with performances by Shanghai Baby and Barry B, two of the most prominent emerging voices on the Spanish scene, who gave an intimate concert for the guests. The night continued with a DJ set by Colectivo Pogo, which maintained the essence and energy with Madrid’s creative pulse.

The event brought together prominent figures from the cultural scene, such as Alejandro Palomo, María Escarmiénto, Yenesi, Juanjo Bona, La Tania, Jorge Clemente, Gara Duran, 8bleia, and Carla Menéndez, among others.

During the celebration, attendees were able to discover the Grunge Prep collection firsthand, which also took center stage at the event. The women’s collection features a natural mix of contrasting aesthetics, from boho-inspired blouses to more structured garments, with special attention to design and quality materials. In the men’s line, the evolution translates into wider, more comfortable silhouettes, relaxed proportions, and sartorial touches that reinterpret the classic codes of denim from a contemporary perspective.

With this opening, Levi’s not only expands its presence in Madrid, but also consolidates a space designed to become a meeting point for lovers of denim and urban culture, inviting the community to experience fashion from an authentic and contemporary perspective.