ICECREAM just unveiled their debut women’s collection for Fall-Winter 2025 starring Spanish artist BB Trickz
ICECREAM just unveiled their debut women’s collection for Fall Winter 2025. We first got a little peek at the playful and kitsch take on skate wardrobe favorites and workwear last month at Pitti Uomo. The collection stays true to the brand’s DNA, where skate and hip-hop intersect with a pop-art twist. BBC ICECREAM, founded by Pharrell Williams, Nigo, and Rob Walker back in 2004, has offered unisex pieces since the beginning. However, with the expansion into a mix of female-specific, body-contoured shapes, such as baby tees, vests, specific jerseys, and denim, their enigmatic omniverse of ICECREAM sprawls further.
Spanish artist BB Trickz, whose charisma and youthful irreverence perfectly complement the candy-colored collection and «youthquake,» skate-inspired energy that is synonymous with ICECREAM, is featured in the brand’s debut campaign, which is a tale of two firsts. The vibrant, pop visual imagination of the 2000s is extended in each piece in this collection. Alongside creative direction by Ross Westland, the brand has partnered with LA-based photographer Lauren Leekley to create the first ad centered around women, showcasing amazing and creative talent as usual.
Some of our favorite pieces include the houndstooth oversized denim shorts, original ICECREAM cherry-mascot illustrations, metallic sleeved Varsity jackets, and original camouflages adorned with crystalized wordmark logos. With its blinged-out, pop-art-inspired edge, the Metallic Sleeved Varsity Jacket reinvents traditional collegiate apparel. The brand’s iconic running dog is given a unique and humorous twist with the Houndstooth Knit cardigan with houndstooth print running dog graphics.
Credits:
Photography by Lauren Leekley
Talent: BB Trick
