As Dior welcomes the first collections conceived by Jonathan Anderson, the house unveils its first coed campaign, shaped by photographer David Sims and embodied by Greta Lee, Kylian Mbappé, Louis Garrel and Paul Kircher, proposing a unified image grounded in restraint, presence and continuity.
Dior enters a new chapter with the arrival in stores of the debut collections designed by Jonathan Anderson, now steering both the women’s and men’s divisions under a single creative direction. The house’s first coed advertising campaign functions as an introduction to that structural shift, not as a loud reset, but as a measured proposal for continuity.
Photographed by David Sims, the images lean into a naturalism that feels intentional in its restraint. Sims’ approach privileges presence over performance, letting posture, expression and proximity carry the mood. The camera stays close enough to register character, while leaving room for the clothes to breathe, suggesting a quieter form of authority.
The casting sharpens the point. Actress Greta Lee appears alongside footballer Kylian Mbappé, actor and director Louis Garrel, and newly appointed brand ambassador Paul Kircher. They are joined by Sunday Rose, daughter of Nicole Kidman and Keith Urban, as well as models Laura Kaiser and Saar Mansvelt Beck. The group does not read as a single type, which is precisely the point: individuality becomes the connective tissue of the campaign.
Visually, the clothes nod to house codes without leaning on nostalgia. The message is carried through balance and proportion, with masculine and feminine vocabularies presented in parallel rather than forced into sameness. More than a declaration, the campaign sets a tone: coherence, authorship and a long view, delivered through restraint.
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