Mia Goth, Greta Lee and Mikey Madison, captured by photographer David Sims in the luminous interiors of the Pavillon de Musique de la Comtesse du Barry, just outside Paris.
Dior opens a new chapter for its iconic Lady Dior with the first campaign under Jonathan Anderson’s creative direction. Shot by David Sims, the images bring together Mia Goth, Greta Lee and Mikey Madison, three actresses whose contrasting presences reinterpret the timeless bag through different voices and perspectives.
The casting reads like a concise manifesto. Goth’s filmography, suspended between the ethereal and the unsettling, brings a quiet volatility that sharpens the bag’s sculptural poise. Lee’s nuanced elegance channels restraint without rigidity, aligning with the maison’s classic codes while keeping them lucid and contemporary. Madison’s raw, energetic presence adds friction and immediacy, locating Lady Dior in the pulse of now.
Set just outside Paris, the pavilion’s natural light softens the architecture and lets surface speak: cannage stitching appears almost architectural, a grid that frames gesture and gaze rather than constraining them. Sims’s portraits move between serenity and tension, allowing the bag to travel across moods instead of staying fixed in a single trope of femininity.
This campaign suggests how Anderson might steer the house’s vocabulary in the seasons ahead. Rather than treating heritage as a trophy, it becomes a living archive to be edited, rephrased and sometimes contradicted. Lady Dior, long a symbol of polished permanence, is recast as a narrative object—an emblem that absorbs different voices and returns them as something precise, modern and unmistakably Dior.
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