Pepa Salazar and the magnetism of modern femininity

Carefree, charismatic and intentionally imperfect, Pepa Salazar’s Spring/Summer 2026 campaign frames femininity as both intellectual and instinctive, leaving behind old oppositions between thinking, desiring and dressing.

Pepa Salazar continues to question the inherited split between intellect and sensuality. SS26 treats femininity as something lived rather than performed, shaped by attitude, presence and personal voice. Clothes act as an extension of character, allowing desire and intelligence to coexist without friction.

The campaign builds a collective portrait through a diverse cast of female creatives, shifting the focus from singular muses to shared presence and individuality. Actress Ana Rujas, singer Amore, model Miriam Sánchez, historian Ana Garriga and stylist Helena Tejedor appear with their own rhythm and presence, turning the camera into a meeting point for talent, humour, intimacy and edge.

Visually, SS26 takes codes that can read as decorative or outdated and makes them feel sharp again. Feathers, florals, lace and velvet surface through twisted T shirts, mini skirts and diagonal cuts that reshape the silhouette with ease. Asymmetry adds sculptural tension while staying fluid, so the body leads and the garment follows. A unisex thread runs through the line via polo shirts with subtle embroidery and a discreet “miss you” printed across the back, a small detail that lands like a confession.