Through a quiet and intimate lens, Ami Paris explores love and closeness, with Lily McMenamy at the centre of a campaign that understands celebration as something private and shared.
With ‘The Intimate Celebration’, Ami Paris shifts the focus towards intimacy and emotional presence. The campaign unfolds away from spectacle, centring on connection, proximity and shared silence. Developed under the creative direction of Alexandre Mattiussi, the visuals favour restraint and clarity, allowing mood and gesture to lead the narrative.
A couple absorbed in their own company becomes the core image. This approach shapes how the collection is presented. The wardrobe is built around evening essentials that feel precise and intentional. Black ready to wear silhouettes anchor the looks, combined with retro inspired denim and subtle gold jewellery.
Key pieces include the Carrousel Bag, buckled skirts, sharp collared shirts and timeless bodysuits. Together, they form a wardrobe defined by ease and balance, reinforcing Ami’s dialogue between Parisian elegance and everyday wearability.
At the centre, Lily McMenamy brings an understated presence that keeps intimacy unforced. Her attitude suggests a way of dressing aligned with emotional truth, where style supports connection rather than overtaking it.
–
Follow us on TikTok @veinmagazine
