Givenchy by Sarah Burton: A Debut Campaign About Women, Together

26 / 08 / 2025
POR #VEINDIGITAL

For her first season at the maison, Sarah Burton unveils a Fall Winter 2025 campaign that turns the set itself into a portrait of multi‑generational womanhood, privileging spontaneity, presence and collaboration.

For her debut at Givenchy, Sarah Burton invites the women around her into the frame. The campaign is photographed by Collier Schorr, with styling by Camilla Nickerson and make up by Lucia Pieroni, capturing candid exchanges between models and the creative team as they work side by side. It is a deliberate shift of the lens toward process and community, a statement on how fashion is made together.

The images favor unposed gestures, shared laughter and moments of quiet concentration that foreground attitude over theatrics. “The beauty of all women inspires me, including my team. I wanted to capture the brilliant women I work with amongst the cast, real moments with everyone working together,” says Burton. Her intention reads clearly in every frame, where the studio becomes a living space for connection rather than a backdrop. The atmosphere feels intimate and immediate, aligning the house’s elegance with a grounded, human point of view.

The cast reflects that ethos through a spectrum of presence that pairs established icons with contemporary leaders. Faces include Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau and Liu Wen. Credits extend that spirit of craft with casting by Jess Hallett, hair by Olivier Schawalder, nails by Ama Quashie and campaign creative direction by Ferdinando Verderi. Together they outline the beginnings of Burton’s language for the house, one that prizes authorship and care while opening the door to many voices.

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