August Barron slips down the rabbit hole. With Bedtime Story, adolescence unravels into a glittering fever dream. Where prom, fantasy, and identity collide in a state of beautiful suspension.
Paris-based studio August Barron, formerly known as ALL-IN, returns for Fall-Winter 2026 with Bedtime Story, a collection that leans further into its cinematic, self-aware universe. Drawing on the surreal disorientation of Alice in Wonderland and the heightened ritual of 1970s prom culture, the collection explores that fragile moment of becoming where dressing up begins to shape identity. Referencing Through the Looking-Glass, the idea of running endlessly to remain in the same place becomes a central metaphor, translated into garments that feel suspended between transformation and stasis.
If SS26’s Real Housewife examined the rigid perfection of a 1950s archetype, Bedtime Story imagines her daughter stepping into adolescence. The domestic interior dissolves into a gymnasium, and control gives way to something more chaotic, more ecstatic. Familiar silhouettes are reworked: triple ballgowns are split and worn as skirts, double cardigans evolve into track jackets, while the Bette Bag returns in nappa leather and gold glitter. Elsewhere, polos and knits are cinched and tied with satin bows, compressing tulle bustiers beneath, as if caught mid-transformation. Eveningwear wraps and folds in on itself, sometimes suspending plush dolls garments frozen in a state of in-between.
Throughout the collection, confetti operates as both material and metaphor. Embroidered onto tuxedos and scattered across football shirts, it mimics fragments falling from above, capturing the fleeting perfection of a single moment. This idea extends into the lookbook, shot by Marili Andre and styled by Lotta Volkova, where models appear engulfed in a storm of pink paper, suspended in time. You have seen August Barron on all your fave it-girls including Charli XCX, Addison Rae, Rihanna and Arca, Bedtime Story will surely be making some appearances many familiar faces soon!
Photography by Marili Andre, courtesy of August Barron
