NikeSKIMS is building momentum around the world with the launch of its Spring 2026 collection and a special Paris experience that reflects the brand’s evolving identity. The women-focused label began as a long-term partnership between Nike and Kim Kardashian’s SKIMS, first announced in early 2025 as more than a one-time collaboration but as a fully formed new brand combining Nike’s knowledge of performance apparel with SKIMS’ expertise in fit and sculpting.
Drawing heavily from the world of modern ballet, the Spring 2026 line represents a major moment for NikeSKIMS because it introduces the brand’s first complete head-to-toe system of dress that includes footwear, apparel and accessories designed to be worn together or on their own. These include smooth matte pieces built with DriFIT technology for breathability, soft stretch knit for movement and comfort, ribbed seamless pieces that accentuate curves, weightless layers with a sheer quality and woven nylon that offers relaxed styling with movement in mind. A standout piece is the brand’s first footwear release called the NikeSKIMS Rift Satin, which takes cues from classic split-toe designs and uses soft satin material for a refined look.
The campaign for the collection stars Lisa of BLACKPINK, who spoke about what the line means for her in practical terms, saying, “When I’m performing, it’s all about looking great while still being able to move and dance. The NikeSKIMS collection is so comfortable and light that I feel confident wearing it everywhere from rehearsals to traveling or even relaxing at home.”
Filmed in Paris, the campaign video was directed by Sergio Reis and features both Lisa and professional dancers celebrating motion, balance and expression as a core theme. Kim Kardashian, who co-founded SKIMS and serves as its chief creative voice, explained the collection’s focus on beauty and motion. In the official press materials, she said the collection “celebrates the timeless poise and elegance of ballerinas but with a distinct modern twist.” She added that her team “obsessed over every detail from the soft lines and feminine colors to the premium materials” so that each item “is a statement of beauty and allows women to move with confidence and grace.”
This ballet-inspired motion is mirrored in the brand’s Paris activation. From February 3 to February 8 the label is hosting an experiential space in the Marais district of Paris where visitors can explore key pieces up close, engage with styling that plays on dance and movement and be among the first to see select Spring 2026 products while the new NikeSKIMS Spring 2026 collection launches globally on February 5, with availability through Nike and SKIMS official sites as well as select retail locations across Europe, North America, the Middle East, Australia and Korea.
