Dior reshapes the Dior Addict universe through fragrance, colour and glow, led by three women whose presence frames beauty as personal and self defined.
Dior brings perfume and makeup into the same story with a new Dior Addict campaign starring Anya Taylor-Joy, Jisoo and Willow Smith. The casting does the work on its own: three distinct identities, three different energies, one shared idea of glow as attitude rather than polish.
The launch introduces three new Dior Addict fragrances, Rosy Glow, Peachy Glow and Purple Glow, composed by Francis Kurkdjian, conceived as luminous scents that move between floral heritage and fruit. Rose, jasmine and iris anchor the composition, lifted by notes of lychee, peach and raspberry. Each name reads like a shade, and that is the point: scent is treated like colour, immediate and wearable, designed to feel clear on skin.
On the makeup side, the Dior Addict Lip Glow Oil evolves under Peter Philips with two new finishes, Sparkly and Glaze, joining the classic Juicy texture. The pH activated formula adapts to the natural lip tone, while a cherry oil infusion pushes hydration and comfort, with shine that stays crisp. New shades expand the mood range, from 085 Cupcake to 104 Black Cherry, with softened pinks and peaches returning as staples.
The campaign imagery by Drew Vickers and a film by director duo TORSO keep the visuals clean and tactile, letting skin, light and texture carry the message. Dior Addict lands as a sensual pairing of scent and shine, built for mixing, layering and wearing on your own terms.
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