Set inside Parisian landmark Maxim’s, KENZO’s Spring Summer 2026 campaign presents womenswear and menswear in a suspended moment, capturing the calm just before the city’s nocturnal rhythm begins.
For Spring Summer 2026, KENZO turns away from spectacle and leans into restraint. Maxim’s, long associated with nightlife and cultural exchange, is reimagined through graphic framing and pared down compositions. The ornate interior recedes, leaving space for clothes, gesture and anticipation.
Photographed and directed by Victor Brun, the campaign is defined by clarity and distance. The camera keeps construction and proportion fully visible, allowing tailoring to lead the narrative. Bukwop Kir, Naoki Jansen, Daria Zolotova and Wendy Huang move through the space with an ease that feels natural rather than staged.
The visual language draws from creative communities linked to fashion, art and music. Echoes of Andy Warhol’s New York and the legacy of Studio 54 appear as atmosphere rather than quotation, understood as ecosystems shaped by exchange and presence. These references align with the cultural networks that continue to inform Nigo’s vision for the house.
Tailoring anchors the collection across genders, revisiting Kenzo Takada’s instinctive mixing of codes through kimono influenced construction refined with contemporary cuts. Satin and velvet shawl lapels, structured jackets and coats establish a precise shared language grounded in craft and balance.
The KENZO Tiger from Fall Winter 1998 appears in jacquards and prints, joined by a trompe l’oeil knit from 1972 and military details from Fall Winter 1978. Presented through minimal staging, the campaign focuses on what remains when excess is removed: structure, texture and quiet confidence.
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