Cortana, or how to inhabit a garment

25 / 03 / 2026
POR Sara Barahona

An exploration of clothing as something to live in, where movement, material and time shape a quiet, sensory narrative rooted in an SS26 Mediterranean sensibility.

There is a way of dressing that starts from the body, not from the image. Cortana, founded by Rosa Esteva in Mallorca, has built a language grounded in slowness, craftsmanship and a close relationship with the Mediterranean. Designed between the island and Barcelona, its pieces favour natural fibres, fluid forms and a way of dressing that follows the body. Natural fibres, artisanal processes and a conscious approach to production shape garments that feel both grounded and enduring. The new campaign, photographed by Pablo de Pastors, carries this approach into image.

The campaign unfolds through presence, where bodies move, fabrics respond and garments reveal themselves in use. Movement becomes the narrative, showing how each piece lives with the body and its surroundings, while inhabiting a garment emerges as the central idea: clothes that move with the body through soft structures and light materials, allowing ease, change and time to pass through them.

The images follow the same logic, with light, texture and colour kept restrained to evoke a Mediterranean atmosphere. Everything feels close, almost tactile, as if the garments were meant to be felt as much as seen, shaping a way of understanding fashion that values attention and experience, with clothes conceived to be lived in.

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