Models Amelia Gray and Gabbriette bring undeniable charisma to the latest Marc Jacobs campaign — but it’s the Mini Dual bag that truly steals the spotlight.
With its compact silhouette, dual-strap structure and clean, architectural lines, the Mini Dual by Marc Jacobs is already shaping up to be the must-have accessory of the season. Sleek, elegant, and refreshingly modern, this new staple captures the essence of the contemporary woman — someone who moves seamlessly from day to night, never compromising on style or practicality.
The campaign, fronted by Amelia Gray and Gabbriette, plays on their strikingly similar aesthetics. Their presence is magnetic, their styling impeccable. Yet, it’s the bag — available in two irresistible versions, Cloud White and Sequin Daisy Denim — that anchors the visuals. One is crisp, pure, and minimalist; the other, a playful and shimmering twist on classic denim. Together, they reflect the adaptability of the Mini Dual — whether paired with a casual look or a dressed-up evening outfit.
The Mini Dual doesn’t need to shout to stand out. Its design speaks in subtleties: sharp lines, thoughtful proportions, and a quiet confidence that slips easily into any wardrobe. It’s not trying to be everything at once — just exactly what it is. The campaign captures this clarity with precision: clean styling, intuitive movement, and a certain softness that offsets its structured form.
Amelia and Gabbriette don’t wear the bag — they move with it. And in that gesture, the Mini Dual proves its place: not as a seasonal accessory, but as a piece that holds its own, day and night.
