Inside Insomnia Studio’s New Barcelona Address

Where bold, feminine designs meet the night: The Insomnia Studio universe lands in Barcelona.

Lucia Carboni, founder of Insomnia Studio

Barcelona’s fashion scene has a new address to know. Insomnia Studio, the cult label that has captured the attention of a new generation of digitally native style icons, has opened its latest space on Calle Marià Cubí, transforming the location into both a showroom and the brand’s main headquarters.

Founded by Lucia Carboni, the brand has built a distinctive identity rooted in femininity, confidence and the magnetic allure of the night. Insomnia speaks to what it calls its “Sleepless Girls”, a community of women who move between creativity, nightlife and ambition, looking for pieces that feel both daring and deeply personal.

The opening brought together close friends of the brand and members of Barcelona’s creative circle for an intimate celebration. Guests as Ares Aixalà, Gigi Vives, Alba Miró or Ariadna Tapia discovered the new space while cocktails and music set the tone for an evening that reflected the label’s nocturnal spirit.

Insomnia «Penélope» campaign image

The event also served as the presentation of Penélope, the latest Insomnia collection. Built around delicate transparencies, soft textures and retro-inspired silhouettes, the pieces explore a more intimate side of the brand while maintaining its signature sensuality.

With its new Barcelona space, Insomnia Studio reinforces its position as one of the most compelling emerging voices in contemporary fashion.