Forget Romeo: BIBENCIA’s Juliet is the main character
What if Juliet’s story was never really about Romeo? For its new collection, JULIET, Bibencia reimagines Shakespeare’s iconic heroine as a woman who takes control of her own narrative, trading romantic tragedy for independence, attitude and a wardrobe that refuses to play by the rules.
We all know the story. A girl, a boy, two rival families and a love affair that ends in tragedy. But what if Juliet Capulet had a different ending? One where she gets to choose herself, break a few rules and become the protagonist of her own life.
That’s the starting point for JULIET, the new collection by BIBENCIA, presented at 080 Barcelona Fashion on October 22. Rather than revisiting the familiar tale of impossible love, the brand looks at Juliet through a contemporary lens, transforming her into a woman who knows what she wants and isn’t afraid to go after it.
Renaissance romanticism meets a rebellious, streetwear-inspired attitude, with deconstructed garments and fluid silhouettes that blur the lines between delicacy and strength. Classic references collide with contemporary codes, creating a visual language that feels both nostalgic and unapologetically modern.
The tension is the point. Juliet’s evolution from a young woman shaped by expectations into someone who chooses her own path becomes a metaphor for getting dressed on your own terms. Romanticism is still there, but it no longer means vulnerability. Delicacy doesn’t have to mean obedience, and femininity doesn’t come with a rulebook.
Bibencia’s JULIET is ultimately about reclaiming a story we’ve heard a thousand times and asking what happens when the girl at the centre finally gets to rewrite it.
Credits:
Photography: Jordi Terry @jorditerry at Merceditas Agency @merceditas.agency
Studio: Merceditas Studio @merceditas.studio
Photography Assistants: Lorea Gil @loreagilg, Javier Piña @javierrpina, Lucia Soler @noxoles, Mario Parrilla @pharilla
Direction: Néstor Redó @nestorredo
Styling: Roberto Montes @robertomontessanz
Styling Assistants: Isaac Andujar @Isaacandca, Facundo Mascareña @thefacka, Borja Richart @borjarichartp
Make-up & Hair: Nacho Sanz @cry_baby
Set Design: @whotf.is.victor
Floristry: @flaires_valencia
Jewellery: @Boira_glass
Models: Carmen Duran @carmenduranagency, Daiana Palade @Daiana_palade, Irene Roldan @ireeneroldann, Mary Chanina @marychanina, Ayub Chaibi @ayubchaibii, Yeva Serafym, Santiago Silva
Special thanks to Juan Pedro Montes for creating the wooden elements, especially for this shoot.
