Balenciaga conjures a mosaic of illusions in its ‘High Summer 2025’ campaign, reawakening the spirit of vintage luxury resort ads through Roe Ethridge’s lens. The images, touched by digital enchantment, set models against ethereal beaches, hazy sunsets, and jewel-toned pools, weaving a playful blend of mid-2000s nostalgia and Balenciaga’s signature tongue-in-cheek flair.
For this season, Balenciaga spotlights airy, elegant staples: fluid jersey dresses, bikinis adorned with BB hardware and Loop Sports Icon detailing, and a romantic velvet bustier swimsuit. Select pieces from the current summer and upcoming fall 2025 collections also shimmer in the mix, including the plush Bathrobe Stola, Oversized Boxy Coat, Round Harrington Jacket, and Oversized Short Sleeve Shirt. In a nod to carefree wanderlust, the Balenciaga x Scholl footwear collaboration offers minimalist leather sandals.
In the accessories realm, the Le City Basket in woven raffia and lambskin breathes a breezy spirit into a beloved silhouette, while the Carrie Bowling Bag in grained calfskin and the Le City Bag in khaki canvas bring texture and intrigue. A still-life vignette spotlights a dreamy denim-washed version of the Le City, flanked by the timeless Biarritz Tote in black calfskin and Ski Mask Goggles, introducing a subtle urban edge to this fanciful getaway.
Extending beyond mere visuals, Balenciaga offers downloadable wallpapers on its official site, letting admirers slip deeper into the playful, tech-infused reverie. By braiding nostalgia, digital surrealism, and a dash of irony, Balenciaga reimagines the summer escape—transforming the shoreline into a stage where reality and fantasy glide together in a dance of modern glamour.
