Julia Fox, Lola Leon and Parris Goebel star in Mienne’s Intimacy Redefined launch, six “objects of desire” that fuse niacinamide, hyaluronic acid and aphrodisiacs to transform daily skincare into sensual rituals.
Mienne’s differential lies in its celebration of simple pleasures: each texture, temperature and aroma is chosen for its ability to engage the senses. The tingle of cold marble, the rich creaminess of a lather or the smooth glide of a serum become moments of discovery—small rituals that illuminate the beauty of ordinary gestures. Housed in frosted glass vessels topped with marble-inspired caps, these pieces resemble sculptural objets d’art as much as they do skincare.
For its debut campaign, Mienne tapped three boundary-breaking muses. Julia Fox brings fearless creativity and raw presence, Lola Leon channels self-pleasure and agency through self-directed portraits, and Parris Goebel infuses kinetic choreography, honoring movement as a sensual act. Each muse was handed the camera to capture desire when no one else is watching, resulting in images that feel intimate, spontaneous and empowering.
The Intimacy Redefined Collection unfolds as a series of sensorial recipes: a lightweight Sex Serum and fast-absorbing Body Serum deliver cooling hydration, while a rich Body Crème and Hand Crème blend hyaluronic acid with warming adaptogens. A creamy Body Wash and Bar Soap awaken with ginger and maca, and a Massage Candle melts into a warm, skin-conditioning balm. Subtle fragrance accords—earthy ashwagandha, spicy ginger and floral undertones—linger on skin, balancing performance with pleasure.
Available exclusively at houseofmienne.com, Mienne will extend into luxury spas and boutiques—Rescue Spa and Revolve first—before a global rollout in summer 2025. By centering desire as its creative and commercial compass, Mienne reimagines skincare as an intimate act of everyday eroticism.
