Cristina Cheni steps into Gucci Beauty’s floral universe, bringing to life the vibrant notes of the new Gucci Flora Gorgeous Gardenia Intense Eau de Parfum and a limited-edition makeup collection that mirrors its scent and spirit.
Merging fragrance and beauty into one seamless vision, Gucci Beauty unveils Gucci Flora Gorgeous Gardenia Intense Eau de Parfum alongside a limited-edition makeup collection that translates the scent’s lush floral character into colour and texture. The campaign features Cristina Cheni, embodying the radiant energy of summer through a bouquet of Italian mandarin, creamy gardenia, and warm sandalwood.
The fragrance, presented in a tall fuchsia glass bottle adorned with the House’s signature Flora pattern and a gold “Intense” seal, offers a more opulent interpretation of the beloved Gorgeous Gardenia. Notes of sparkling mandarin introduce a heart of luminous gardenia and hedione, grounded by the soft depth of sandalwood.
Echoing the perfume’s sensorial palette, the limited-edition makeup collection includes a blush enriched with Black Rose Oil for a second-skin matte finish, and a Rouge De Beauté Brillant lipstick in the shade 208 They Met In Argentina, delivering vivid shine with 24 hours of hydration. Each piece comes dressed in the same floral motif as the fragrance, creating a collectible series where scent and colour coalesce.
Cristina Cheni’s portrayal bridges the olfactory and the visual, inviting us into a garden where beauty is layered, immersive, and unapologetically romantic. The collaboration captures the playful yet sophisticated spirit of Gucci Flora, offering a multi-sensory celebration of summer that feels both modern and timeless.
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