VEIN was backstage at Natasha Zinko’s Spring Summer 2027 show, with exclusive images by Angela Ibañez capturing the collection before it entered the spectacle.
For Spring/Summer 2027, Natasha Zinko asked a very contemporary question: what happens when being watched becomes part of everyday life? The answer came in the form of Pay Per View, a collection and runway spectacle built around surveillance, performance and our increasingly complicated relationship with attention. In Zinko’s world, privacy is less a right than a slightly outdated concept, and getting dressed becomes another way of putting on a show.
The designer took over a brutalist former theatre in London, transforming its architecture into part of the narrative. Rather than simply watching the models walk, the audience became part of a strange visual game, surrounded by performers appearing in windows and spaces around the venue. It felt somewhere between fashion show, theatre and the internet itself: fragmented, voyeuristic and impossible to look away from.
The casting only pushed the idea further. Katie Price, Kelly Osbourne, Drea de Matteo and Faris Badwan were among the familiar faces woven into the spectacle, creating a cast that felt deliberately unpredictable. Zinko has always understood the power of personality in fashion, and here celebrity was not simply a front-row accessory. It became another layer of the collection’s fascination with being seen.
The clothes moved just as freely between characters. Sailor uniforms, maid references, fetishwear, club culture and protective clothing were pulled into Zinko’s maximalist universe and exaggerated almost to the point of caricature. Glossy satin sat alongside leather and latex, while lace, ruffles and enormous bows turned traditionally feminine codes into something louder and stranger. Corsetry appeared sculpted and sometimes almost cartoonish, wrapping around the body rather than simply following it.
There was also plenty of humour, something that keeps Zinko’s work from becoming too serious even when the ideas underneath are. Tiny bags appeared attached directly to the body, bows became almost absurdly oversized and familiar wardrobe codes were pushed until they felt like costumes for an internet-age character. The result was intentionally excessive, but never random. Every look seemed to ask who we become when we know there is an audience.
And then there was the question of the audience itself. Pay Per View plays with the idea that everything now has a spectator: our clothes, our faces, our nights out, our private moments. Fashion has always been about looking and being looked at, but Zinko brings that relationship into the present, where the camera is basically always on.
Photography by Ángela Ibañez for VEIN MAGAZINE
