Set inside a historic Elizabethan manor, the Holiday 2025 campaign introduces a film based story captured on Super 8 and built around texture, memory and the presence of Gigi Hadid, Dede Mansro, Viola and Ju Xiaowen.
As Miu Miu unveils its Holiday 2025 campaign, a group of young women arrives at an Elizabethan manor house in the British countryside. Under the creative direction of Miuccia Prada, the story is captured on film by Angela Hill and styled by Lotta Volkova. The cast, led by Gigi Hadid, Dede Mansro, Viola and Ju Xiaowen, brings a spontaneous, youthful energy to a setting shaped by centuries of history. Their movements through long corridors and marked stone walls activate the brand’s signature contrast between heritage and modernity.
Shot on Super 8 and photographed on film, the campaign embraces analogue tactility, letting the manor’s worn brickwork and marked stone frame the cast in a quiet tension between past and present. This atmosphere carries into the wardrobe through crumpled duchesse satin, sequinned knits, patchworked shearling and liquid bias cut satins, joined by lingerie inspired georgette and delicate prints. Signature moccasins, loafers, slippers, ballerinas and knee high stretch leather styles from the Fall Winter runway anchor the looks alongside ultra flat sneakers and pointed toe pumps, while bags such as the Wander, Arcadie, Pocket, Beau, Solitaire and a seasonal red backpack complete a festive vocabulary shaped by texture and light.
–
Follow us on TikTok @veinmagazine
