Balenciaga steps into the world of PUBG with a cross platform collaboration that blends digital skins, physical merch and global tournaments.
The collaboration between Balenciaga and PUBG together with PUBG MOBILE marks the first time a luxury house enters one of the most influential universes in contemporary gaming. With more than one billion downloads and a global player base that spans over one hundred countries, the franchise has become a cultural force that shapes the language of digital identity and interactive play.
Balenciaga builds on previous explorations in gaming, expanding its presence within entertainment as a space where style evolves through virtual environments and community driven expression. In PUBG: BATTLEGROUNDS, the house integrates its visual language gradually so it blends with the scale and rhythm of multiplayer gameplay. The project deepens the conversation between fashion and gaming by allowing players to inhabit Balenciaga codes through motion and action rather than static imagery.
On PUBG MOBILE, players gain access to exclusive Balenciaga looks. The Couture Armor reinterprets a 3D printed dress from the 52nd Couture Collection, while Winter 25 silhouettes include a pink corset fitted puffer, a Standard logo T shirt, distressed denim, a fitted hoodie, a trompe l’oeil tied sleeve miniskirt and thigh high stiletto boots. Accessories include a blue fur helmet and piercing covered bags inspired by some of the house’s signature lines, translating runway gestures into playable style.
The collaboration also extends into physical merchandise available in selected Balenciaga stores and online across Australia, Saudi Arabia, Singapore, South Korea, Thailand, the United Arab Emirates and the United States. A faded black T shirt, a cap and a pierced Explorer bag charm bring in game aesthetics into everyday wear. During the 2025 PUBG Global Competitions in Bangkok, each player on a winning team will receive a Balenciaga bomber designed exclusively for the event.
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