Dior marks the arrival of Jonathan Anderson’s first collections with a series of immersive installations unveiled across key boutiques and pop ups worldwide, from Paris to London, introducing a renewed Dior silhouette shaped by playfulness, heritage and dialogue between masculine and feminine worlds.
The launch of the first collections by Jonathan Anderson for Dior extends the unified vision first introduced in the House’s recent campaign, unfolding not through a single runway moment but across a constellation of immersive installations occupying Dior boutiques and pop ups worldwide, from Le Bon Marché in Paris to Selfridges in London. These spaces function as narrative environments where memory, humour and material desire intersect.
Drawing on the Maison’s archives, the scenography reworks the boxes of Dior’s first boutique, Colifichets, stacking them into towering structures that spill from windows and fill interiors in the signature grey of 30 Montaigne. Playful grooms animate these constructions, introducing a light, theatrical mood rooted in Dior’s visual language.
Mannequins move through the installations as agile figures, climbing the structures or opening oversized boxes to reveal Anderson’s designs. Reimagined icons include the Lady Dior, Book Totes embroidered with literary covers, the new Dior Bow bag and a revisited Dior Normandie, alongside Dior Roadie shoes, Dior Archie loafers and a concise selection of ready to wear. Masculine and feminine elements flow into one another, reinforcing a vision built on exchange rather than contrast.
Rather than presenting his debut as a rupture, Anderson treats it as an invitation. The installations suggest a Dior defined by curiosity and tactility, where objects carry meaning and fashion becomes an experience. Arriving in boutiques in January 2026, this first chapter introduces a playful yet assured evolution of the House.
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