For Spring Summer 2026, Prada questions the role of fashion imagery through Anne Collier’s lens, transforming the campaign into a physical, contemplative experience.
For Spring Summer 2026, Prada, under the creative direction of Miuccia Prada and Raf Simons, continues its inquiry into how fashion images are made, circulated, and desired. This time, the house collaborates with American artist Anne Collier, whose work has long examined the act of looking and being looked at, and the cultural codes embedded in photographs.
Collier’s intervention shifts the campaign away from seamless digital consumption. Instead, she presents it as something physical, a portfolio of still lifes where hands hold photographs of the collection, originally shot by Oliver Hadlee Pearch. The image becomes an image of an image, slowing down the viewing experience and turning attention toward framing, mediation, and the mechanics of advertising itself.
Within these lovingly held photographs, Prada pieces are worn by a cast spanning actors and personalities, including Carey Mulligan, Nicholas Hoult, Damson Idris, Hunter Schafer, Levon Hawke, musician John Glacier, and model Liu Wen. Their presence adds another layer to the picture: not only garments to be seen, but people to be watched, recognized, and projected onto.
With creative direction by Ferdinando Verderi, the campaign reads as a pause from spectacle. It reframes fashion photography as a material encounter and suggests a quieter form of attention, where desire is shaped as much by distance and perspective as by the clothes themselves.
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