Prototypes’ Fall Winter 2026 collection marks a decisive moment for the Zurich and Paris-based label founded by Laura Beham and Callum Pidgeon. Since 2021, the duo has built a design language rooted in transformation, reconstructing decommissioned garments and deadstock into contemporary ready-to-wear. This season, they drew on their own house archives creating pieces that shift and adapt as proportions are pushed.
The collection revives unrealized ideas, dormant materials and silhouettes once sidelined by the pace of the fashion calendar. Silk scarves are reimagined as dresses, floral duvets take on new forms, and military surplus, fur coats and prom dresses are carefully dismantled and reconstructed by hand. Working with what already exists remains central to the brand’s process, allowing ideas to mature over time and materials to retain their embedded histories.
Anonymity emerges as a quiet but deliberate statement. Wigs, sunglasses and masks appear not as a retreat, but as a refusal—of visibility as currency, of urgency as obligation. Shot in Prototypes’ Paris studio inside a slightly abandoned office building near Place Vendôme, the campaign reflects the brand’s position within the fashion capital: present, precise and self-assured, operating in plain sight without pushing itself to the front.
For more @prototypes.ch
Credits:
Creative Directors: Laura Beham & Callum Pidgeon @prototypes.ch
Styling: Leopold Duchemin @leopolda.duchemin
Photography: Jesse Glazzard @jesse_glazzard
Casting: Chouaïb Arif @chouaibarif_
Hair: Yumiko Hikage @hikayeyumiko
Talents: Youssou, Camille, Gaspar, Nikita, Pascal, Séraphin
Special thanks to Dion Lee
