GANNI unveiled its Spring-Summer 2026 campaign through the lens of Harley Weir, capturing that hazy, anticipatory moment when summer exists first in the imagination. Set inside a countryside home, the images follow model Maggie Maurer in a space inspired by the Danish summer house where Creative Director Ditte Reffstrup spent her childhood and styled by the iconic Vanessa Reid.
The story lingers in the in-between, when spring begins to loosen its grip and summer is quietly rehearsed indoors. Sunlight filters through maximalist interiors, everyday rituals feel cinematic, and the GANNI Girl emerges as confident, self-assured, and subtly subversive. “Summer has always been a time of discovery for me,” stated Reffstrup. “Those echoes of childhood stay with you and shape who you become. With this collection, we wanted to turn those fleeting moments into something lasting.”
Founded in Copenhagen by Reffstrup and Nicolaj Reffstrup, GANNI has grown from a contemporary label into a global fashion house with a distinct point of view. Rooted in self-expression and community, the brand continues to champion individuality while advancing its responsibility agenda as a certified B Corp, pushing innovation through its Fabrics of the Future program and circular initiatives, and publishing annual updates on its progress toward a more accountable industry.
Credits:
Photographer: Harley Weir @harleyweir
Creative Direction: Ditte Reffstrup @ditte_reffstrup
Stylist: Vanessa Reid @vanessareidofficial
Make-up: Inge Grognard @ingegrognard
Hair: Olivier Schawalder @olivierschawalder
Model: Maggie Maurer @maggiejoymaurer
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