Directed by Spike Jonze, ‘Shape of Dreams’ introduces the first co-created collection by Zendaya and On through a surreal campaign that transforms the Dream Lab into a shifting space of imagination, process and form.
Because dreams rarely arrive fully formed, ‘Shape of Dreams’ imagines design as something that takes shape in motion. The first co-created collection between On and Zendaya will launch globally on April 16 through the brand’s website and selected retailers, expanding their partnership into a collaborative project developed with Law Roach and the design team in Zurich, presented through a campaign directed by Spike Jonze that unfolds inside the Dream Lab, where garments evolve through a surreal, cinematic process to express a vision of sportswear grounded in confidence, ease and personal style.
Inside that imagined space, nothing remains static. Fabrics stretch, silhouettes shift and textures transform as if suspended between concept and completion. The film frames the act of making as an atmosphere, allowing each look to emerge gradually before settling into its final form.
From this narrative, the collection takes shape as a concise wardrobe designed to move across contexts. Outerwear, layered separates and the Cloudnova Moon sneaker translate the film’s visual language into garments that balance technical performance with a more intuitive approach to dressing.
Still-life imagery by Sean Thomas extends this atmosphere into a tactile register, focusing on material and construction while maintaining continuity between process and result. The project positions clothing as something in progress, shaped over time through movement, use and interpretation.
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