Metal remains unfinished, irregular and alive in SUOT STUDIO’s new collection, where craftsmanship, intuition and digital experimentation shape a refined dialogue between matter and technology.
Conceived as an exploration of raw materiality, ‘Pepitas’ focuses on metal before perfection, symmetry or polish define its final appearance. Through earrings and charms marked by texture, tension and irregularity, SUOT STUDIO places value on gesture, transformation and manual process rather than finished form. Founded in Barcelona in 2021 by Marta Tous, the experimental jewelry laboratory continues to expand its language through pieces that combine craftsmanship, innovation and personal expression.
Instead of hiding irregularities, ‘Pepitas’ preserves them. Marks, textures and traces of the hand remain visible across each piece, turning the process itself into part of the design. The collection approaches jewelry as something alive and evolving, shaped by intuition and direct contact with the material inside the workshop.
The campaign, created by Voltura Sardinia and Reef Studios, translates that philosophy into a refined visual universe where craftsmanship meets CGI, animation and VFX. Through sensory 3D environments and evocative imagery, the campaign reflects on how technology can return attention to the honest origins of an object instead of distancing it from them.
Creative direction was led by SUOT STUDIO, with art direction by Andrea Folino and Francesca Broglia. Sound design by Andrea Brigaglia and Echoes Audio completes the immersive atmosphere surrounding the project.
The result is a collection where imperfection, experimentation and unfinished surfaces become part of the jewelry’s language, reinforcing SUOT STUDIO’s interest in process, material knowledge and contemporary craftsmanship.
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