Zendaya’s personal affinity for Prada becomes ‘Sweet Chemistry’ as she embodies the new Paradoxe fragrance and its harmony of contrasts.
Zendaya moves between different worlds while remaining unmistakably herself. This makes her an ideal global ambassador for Prada Beauty and the face of ‘Prada Paradoxe Sweet Chemistry’. Like her ‘Euphoria’ co-star Hunter Schafer, a longstanding Prada ambassador, she brings the different expressions of her identity together with apparent ease. Both turn contradiction into coherence, a quality central to Prada and captured perfectly by the name Paradoxe.
The connection also began naturally. Zendaya wore ‘Prada Paradoxe Intense’ long before becoming an ambassador, so the partnership turns a personal choice into a public role. It also brings the fragrance’s motto, ‘Never the same, always myself’, to life: everything may evolve while the person at its centre remains recognisable.
Zendaya sees that complexity as a balance between strength and vulnerability, two qualities Paradoxe embraces without defining its wearer. Directed by Barry Jenkins, the campaign explores it through different versions of the actress, each equally authentic.
The fragrance creates its own harmony of contrasts. Composed by Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu, it combines blackcurrant syrup, orange blossom absolute and a creamy neroli milk accord. Its ‘Sweet Chemistry’ emerges from this unexpected balance and takes on a personal character when it meets the skin. Each contrast becomes part of a complex yet coherent whole.
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