From Paris With Love: Paris Hilton steps inside Karl Lagerfeld’s universe

Screens, styling games and a personal tribute bring the FW26 campaign into physical space during Paris Fashion Week.

Paris Hilton & Kit Butler

During Paris Fashion Week, KARL LAGERFELD transformed its Saint Germain flagship into an immersive extension of ‘From Paris With Love’, the FW26 campaign starring Paris Hilton alongside NOT-KARL and NOT-CHOUPETTE.

At the centre of the experience, the Control Room translated NOT-KARL’s screen-led universe through monitors, live cameras and a central console, inviting visitors to step inside the exchange between its characters. The playful tone continued with ‘Hot or Not’, an interactive styling game featuring FW26 looks, and a dedicated photobooth.

For the occasion, Hilton also unveiled a customised white shirt conceived as a personal tribute to Karl Lagerfeld. Presented alongside pieces from ‘A Tribute to Karl Lagerfeld: The White Shirt Project’, the design reconnects the campaign’s digital alter egos with one of the designer’s most recognisable codes.