Hollywood Hills becomes the meeting point for a new creative community, somewhere between a house party, a memory and the end of the night.
Laurel Canyon, the Los Angeles enclave that became home to a legendary community of musicians and artists in the 1960s and 1970s, still carries the mythology of that era. AMIRI, the Los Angeles luxury label founded by Mike Amiri, returns to that history for Autumn/Winter 2026, imagining one of its homes filled with a new generation. Photographer Myles Hendrik captures the scene as a feverish house party through conversations, glances and apparently unrehearsed moments.
The campaign extends the world introduced on the Autumn/Winter 2026 runway, inspired by Laurel Canyon in 1976, the year Amiri was born. Relaxed tailoring, western references, leather, denim and evening pieces move from the catwalk into velvet interiors, card games, drinks and the intimacy of a night already in progress.
Its cast brings together musicians, actors, models and DJs, including Yuta Jinguji, Bakar, Avan Jogia, Bella Podaras, Jade Croonenberghs and Bianca Lexis. Los Angeles electronic duo The Hellp also join the party, with their track ‘Here I Am’ providing its soundtrack.
AMIRI turns Laurel Canyon into a framework for imagining creative community today. The clothes become part of a larger scene built around music, friendship and personal style, while Hendrik’s images leave the impression that the camera arrived halfway through the night.
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