Hell Bunny teams up with the Care Bears to remix 80s nostalgia with a sharp, fashion-forward twist.
Equal parts cute and kitsch, Hell Bunny has teamed up with 80s animated TV legends Care Bears. The world can feel like a harsh place at times, so a little love, a little fun, and a sense of humor go a long. This collaboration delivers all three with the shoot leaning into camp alternative energy with full on maximalism.
Mixing sugar-sweet nostalgia with Hell Bunny’s signature alternative edge, the collection reimagines childhood icons through a fashion-forward and knowingly ironic lens. Originally introduced in 1982 and evolving from greeting cards into a global pop culture phenomenon, Care Bears have long stood for friendship, optimism, and emotional expression. Here, those instantly recognizable characters are reworked with a sharper attitude, stepping into a new era that celebrates individuality, self-expression, and a confident sense of boldness.
The limited edition collection features vintage-inspired Care Bears prints across Hell Bunny’s signature silhouettes, from dreamy 50s dresses to tailoring with a subtle grunge edge. Established in London in 2003, Hell Bunny has built its reputation on blending nostalgic references with contemporary styling, known for its playful prints and inclusive sizing. That DNA continues to run through this collaboration.
The collection will be available via Hell Bunny out now on www.hellbunny.com
