The artist joins one of beauty’s most influential philanthropic initiatives, unveiling a trio of lip products created in support of LGBTQ+ communities during Pride Month.
A beauty campaign with a purpose has found its newest star. Chappell Roan has been announced as the latest face of MAC Cosmetics VIVA GLAM programme, accompanied by a limited-edition collection of three lip products developed in collaboration with the artist.
Founded in 1994, VIVA GLAM directs 100% of the selling price of its products to charitable organisations supporting health, equality and LGBTQ+ communities. Roan’s partnership arrives during Pride Month, reflecting the close relationship between makeup, queer culture and self-expression that runs through her work.
The collection includes the MACximal Silky Matte Viva Glam Lipstick in ‘UnNatural Red Head’, inspired by her signature red hair, alongside ‘Roan of Arc’, a plum-toned Lustreglass lipstick, and ‘Damnsel’, a sheer red-plum Lipglass Air gloss. All three come in custom packaging featuring a sword-and-heart crest.
Photographed by Inez & Vinoodh and developed with Nicola Formichetti, the campaign places Roan within the cultural legacy of VIVA GLAM while supporting causes close to the artist through additional donations to the Midwest Princess Project and LGBTQ+ organisations.
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