From Chanel’s lived-in skin to Schiaparelli’s surreal lips, this couture season spoke in textures, gestures and glances. The beauty wasn’t just complementary. It was conceptual.

Armani Privé / Schiaparelli / Chanel

In the Spring/Summer 2025 haute couture shows, beauty became a medium of tension and storytelling. The looks were polished but never overdone, poetic but never vague. While some houses chose restraint, others leaned into performance, always with intention. Across the runways, four distinct codes emerged. Directional, disruptive and deeply expressive. Here, we break down the beauty language that defined the season.

Shiaparelli

At Schiaparelli Couture, beauty went noir. Inspired by interwar Paris and the surreal shadows of Man Ray, Daniel Roseberry painted a world on the edge—sculpted skin, softened light, and black lips on every model. A kiss from the abyss.

Chanel

Undone buns and minimal makeup at Chanel Couture 2025. Fresh skin, natural tones and a casual finish made to look lived-in.

Armani

At Armani Privé Couture, ‘Noir Séduisant’ paid tribute to the designer’s iconic shade: nocturnal black. Makeup followed suit, with velvety skin, shadowy lids and a quiet intensity that echoed the mystery of the night.