Made in Peru from Pima cotton and engineered for everyday wear, WILLY Underwear boldly fuses Chavarria’s vision of intimacy, identity and inclusivity in every thread.
After ten years of championing fluidity and representation in fashion, Mexican-American designer Willy Chavarria dives beneath the surface with WILLY Underwear—a fresh edit of briefs and tanks designed for anyone who lives boldly. “Underwear is the clothing we feel closest to,” Chavarria explains. “It should make us feel good—and powerful.”
This launch follows last summer’s daring Dirty Willy Underwear capsule, which celebrated queer fetish culture through playful details like faux sweat marks and subtle wear patterns. That provocative drop made waves; now Chavarria balances edgy attitude with everyday ease, offering pieces destined for daily rotation.
Each silhouette is carefully crafted in Peru—a country renowned for its Pima cotton—and the new line spans classic briefs and boxer briefs to high-waisted styles without pouches, plus ribbed and cropped tanks. Offered in timeless black and white, every garment features the signature WILLY logo front and center on the waistband.
The collection has already found its champions: Doechii and Julia Fox have been spotted in the new shapes, and Charli XCX proved at Coachella 2025 that confidence truly starts below the surface. More than undergarments, WILLY Underwear stands as a testament to Chavarria’s belief in intimacy, identity and inclusivity—woven seamlessly into every stitch.
Explore the full WILLY Underwear collection at willychavarria.com.
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