Pink velour, rhinestones, low rise denim and unapologetic logos bring the off duty glamour of the early 2000s into the present.
There was a moment when getting dressed down could be as carefully considered as getting dressed up. Velour tracksuits, tiny bags and rhinestone logos turned celebrity street style into an aesthetic of its own. Two decades later, Juicy Couture and Bershka revisit that era with a capsule collection inspired by Y2K glamour.
The collaboration reinterprets Juicy Couture’s Los Angeles heritage through Bershka’s contemporary perspective. Pink and black velour, heather grey, dark brown and denim set the tone, while rhinestones, gothic lettering and prominent logos revive the playful excess of the early 2000s. A distinctive ‘B’ in Juicy’s signature typography and the slogan ‘Be Juicy’ bring both identities together.
The iconic tracksuits take centre stage, accompanied by low rise denim, a bomber with fur trim, baby pink knitwear and rhinestone embellished cardigans. A grey set featuring balloon trousers and a reversible hoodie adds a maximalist twist to casual dressing. Accessories include a pink rhinestone belt, velvet cap, bag, boots and even a matching hoodie for dogs.
With nostalgia still shaping contemporary fashion, the collection brings back the carefree glamour of celebrity street style, celebrating comfort, extravagance and playful irreverence for a new generation.
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