Karl Lagerfeld and Paris Hilton. Second round.

KARL LAGERFELD unveils its Spring/Summer 2026 Campaign starring by PARIS HILTON & SEAN O’ PRY.

Paris Hilton and KARL LAGERFELD are officially in their sequel season. For Spring–Summer 2026, the brand reunites with the ultimate pop-culture icon for From Paris with Love, shot inside the Maison’s HQ at 21 Rue Saint-Guillaume. And no, this isn’t a throwback moment — it’s a power move.

“It wasn’t about looking back,” Hilton shares about shooting in Karl’s world. “It was about being present in a space where his legacy continues to evolve.”

Translation? This is heritage, but make it now. The campaign taps into all the signatures: sharp black-and-white tailoring for the main collection, playful pops of color in KARL LAGERFELD JEANS, and a fresher, feminine energy for KARL LAGERFELD PARIS. Paris moves through it all with effortless confidence — equal parts CEO and style muse — proving that glamour and business savvy are not mutually exclusive.

If Karl were here today, what do you think he’d say about this new campaign? I think he’d love it — and definitely have a witty comment. — Paris Hilton for the press Q&A.

Sean O’Pry fronts the men’s collection, bringing a cool, understated contrast to Hilton’s high-voltage presence. Together, they feel modern, polished, and very 2026.

The real star accessory? The return of the K/Autograph range, featuring bold hardware stamped with Karl’s signature — iconic, graphic, instantly recognizable. Basically, if quiet luxury is whispering, this is signing your name in permanent marker.

Hum Kim and Paris Hilton

Under Creative Director Hun Kim, the House continues to remix its Parisian DNA with a sharp, digital-age edge. The vibe is classic, but the energy is built for scrolls, screens, and saving to mood boards.

Paris once said, “That’s hot.” This season? It’s elevated.