From the ateliers of Asnières to aurora lit horizons, a lantern carries the season forward alongside pieces like the Capucines, Speedy P9, Side Trunk and Damier jewellery, weaving product and poetry into one frame.
In the new campaign ‘Le Voyage des Lumières‘ by Louis Vuitton, directed by Jonas Lindstroem, a drifting lantern becomes the centre of a slow, luminous story. The journey begins in the historic ateliers of Asnières, where a small light rises from a trunk and slips into snow covered fields, skies brushed by auroras and, finally, a softened Paris at dusk. It reads less like a conventional campaign and more like a meditation on how we follow light through the season.
As the lantern moves, the maison’s icons travel with it. The My Capucines, the Speedy P9 and the Side Trunk appear almost like companions rather than trophies, present but never shouted. Jewellery from the Color Blossom and Damier collections catches the glow in brief flashes, while the Music Trunk nods to the maison’s history as a maker of objects designed to move and to last.
This visual world extends beyond the screen into a series of pop up spaces across Asia Pacific, where deep night blues, floating lanterns and archival trunks recreate the same drifting atmosphere. Retail becomes another chapter of the story rather than a separate moment, an invitation to inhabit the imagery instead of simply consuming it. Light moves through these rooms as it does through the film, drawing a soft line between narrative, space and object.
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