LOEWE presents its Fall Winter 2025 collection as a dialogue between art, craft and community. From the legacy of Josef and Anni Albers to a social project in Senegal, the campaign expands on Jonathan Anderson’s vision in what becomes his final chapter at the house.
The new LOEWE collection arrives as a scrapbook of ideas, weaving artisanal craft with art in collaboration with the Josef & Anni Albers Foundation. Surface treatments evoke Josef Albers’s ‘Homage to the Square’ and Anni Albers’s pictorial weavings, reaffirming the house’s dialogue between tradition and innovation. The campaign, captured by Arnaud Lajeunie, transforms this vision into portraiture by bringing together a diverse cast: Jiang Qiming, Lesley Manville, Felix Kammerer and Raffey Cassidy.
Visually intense yet stripped down, the portraits focus on the textures and craftsmanship of the pieces: Albers-inspired coats, Puzzle, Flamenco, Madrid and Amazona bags, along with the Toy mules, Comic sandals and Ballet runners. Accessories like the Collage and Shield Mask sunglasses frame each subject with a sculptural aura, reinforcing the sense of fashion as an expressive field.
Beyond aesthetics, LOEWE grounds the collection in a broader cultural commitment. In collaboration with the Josef & Anni Albers Foundation and Le Korsa, the house will support Les Foyers de Tambacounda, a women’s community centre in Senegal. The initiative strengthens Sutura, a local sewing collective, launches an art programme led by a professor from L’École des Beaux-Arts de Dakar, and develops a tire recycling project.
As Jonathan Anderson bids farewell, FW25 closes a transformative decade at LOEWE. It condenses his approach to fashion as a site where art, community and craft converge, leaving a legacy that is as experimental as it is human.
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