Marine Serre and 'The Grace of Time': From the Louvre to the Elements

From a dialogue with the Parisian museum to the natural world, Marine Serre’s Fall Winter 2026 collection finds a new visual expression. Inspired by the four elements, the campaign explores femininity, transformation and our relationship with nature.

Seven months after its unveiling in March 2026, Marine Serre presents a new campaign for ‘The Grace of Time’, photographed and directed by Aymane Alhamid. Its first chapter, ‘EAU’, places women among waterways in surreal compositions reminiscent of classical paintings.

The collection originated in conversations with Musée du Louvre curators about preservation, memory and artistic heritage. Presented as 30 photographic tableaux, it explored female archetypes through figures such as ‘La Madone’, ‘La Chasseresse’, ‘La Matriarche’ and ‘La Shamane’, reflecting on femininity and how garments acquire meaning over time.

The new imagery draws on earth, air, water and fire. Across open fields, forests and waterways, Serre’s designs respond to their surroundings. She reimagines her signature All Over Moon motif in pink, introducing a palette that ranges from pale to more saturated shades. The colour runs through sculptural silhouettes, fluid fabrics and unexpected volumes, bringing a new dimension to one of the house’s most recognisable codes.

Nature has always been central to Serre’s universe, with the moon as its defining symbol and transformation as a recurring theme. As the brand explains, ‘As the moon gracefully eclipses the sun, a moment of celestial alchemy unfolds. In the world of fashion, a similar transformation takes place, where discarded materials are reborn.’ This philosophy finds expression in her craftsmanship and the reinvention of existing materials.

In the campaign, familiar gestures take on a surreal quality, evoking old paintings while portraying a femininity defined by confidence, sensuality and freedom. As in her episodic fashion films, Serre develops the narrative through chapters, leaving the interpretations of earth, air and fire yet to be revealed.