The Lunar Fortune turns Marine Serre’s defining moon symbol into a community experience, inviting followers to reconnect with the House at every full moon.
Guided by the rhythm of the lunar calendar, The Lunar Fortune unfolds as a ritual that returns month after month, turning each full moon into a new chapter. Rooted in one of Marine Serre‘s defining creative codes, the initiative creates an ongoing encounter between the House and its community through the power of the moon, chance and shared participation.
The initiative unfolds across seven consecutive lunar cycles in 2026. The first chapter opened with the Strawberry Moon on June 29. The next edition will coincide with the Buck Moon on July 29, followed by the Sturgeon Moon on August 28, the Corn Moon on September 26, the Hunter’s Moon on October 26, the Beaver Moon on November 24 and the Cold Moon on December 23. Each full moon launches a new seven-day participation window, during which followers can enter for the chance to receive a selected piece from the Marine Serre universe.
Participation is free and requires no purchase. To enter, participants must follow @marineserre_official on Instagram and engage with the dedicated The Lunar Fortune content during the corresponding entry period. One winner is selected at random at the end of each lunar cycle and contacted directly by the House. With the Buck Moon arriving on July 29, the next chapter of The Lunar Fortune is already set to begin.
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