Originating from India, Raw Mango’s latest collection, AGAMA, is an exploration of tradition, ritual, and movement. Drawing from the Sanskrit word meaning «that which has been passed down from tradition,» AGAMA reinterprets historical textiles and nomadic influences to create garments that transcend geographical and temporal boundaries.
Set against the archaeological remains along the Yamuna River, Raw Mango‘s collection reflects a fictional community embracing earth-centric beliefs and a return to nature. Textiles such as Mashru Ikat and Kantha are central to this vision, combining ancient craftsmanship with contemporary silhouettes. Through techniques like running stitches and fabric repurposing, AGAMA pays homage to India’s rich textile heritage while pushing the boundaries of innovation.
Designer Sanjay Garg emphasizes the emotional connection between textiles and identity: «The textile that you wear is always emotional; it’s an extension of yourself, your second skin. It’s about pride, what comes from tradition», he declared to ELLE India. This philosophy is evident in the collection’s flowing outerwear and robust jackets, designed to be adaptable and timeless.
By blending ancient narratives with forward-thinking design, Raw Mango’s AGAMA challenges conventional fashion norms and invites wearers to engage deeply with their cultural roots. As the brand continues to shape contemporary Indian fashion, this collection stands as a testament to the enduring power of craftsmanship and storytelling.
