With an albino snake coiled across her body, submerged in a bathtub or framed in stark minimalist sets, Rosalía makes her debut as the face of Calvin Klein’s Fall 2025 women’s underwear campaign.
For the first time, Rosalía becomes the star of a campaign for Calvin Klein, stepping into the spotlight of the Fall 2025 women’s underwear collection. Shot by photographer Carlijn Jacobs, the imagery blends sensuality and surrealism, juxtaposing the raw intimacy of the pieces with unexpected dreamlike elements. The result is a visual language that feels both daring and intimate, underscoring the timeless appeal of Calvin Klein’s minimalism.
The campaign highlights three pillars of the line. Icon Cotton Modal focuses on softness and breathability with seamless waistbands and bonded finishes for a smooth feel. Heritage Cotton revisits the house’s signature elastic logo with a subtle vintage spirit that nods to brand codes without losing freshness. Perfectly Fit prioritizes everyday support with discreet structure and a clean silhouette that sits close to the body. Together they form a wardrobe of essentials designed for comfort, function, and ease. 
Rosalía’s presence channels strength and authenticity. The artist infuses the pared-back cuts with her own sense of sensuality and individuality, transforming simplicity into a statement. In conversations around the launch, she reflected on her long-standing bond with Calvin Klein, recalling how its pieces have been part of her everyday life. That personal connection, merged with Jacobs’s surrealist lens, turns the campaign into more than an advertisement: it becomes a dialogue between intimacy, artistry, and cultural impact.
The result is a campaign that honors the brand’s icons while opening space for a female gaze that is resilient, unapologetic, and modern. Calvin Klein’s Fall 2025 underwear collection reaffirms the power of essentials made to be worn, lived in, and reimagined through the eyes of one of today’s most influential artists.
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