The SHOOP FW25 collection reimagines classic silhouettes through bold cuts and evolving volumes, blending formal precision with the raw poetry of everyday life. From Madrid to Tokyo, the brand continues to shape a unique language of contemporary dressing.
For their Fall/Winter 2025 collection, SHOOP continues to blur the lines between structured formality and raw experience, inviting us into a world where the mundane is anything but. With roots firmly planted between Madrid and Tokyo, the brand—founded by Miriam Sanz and Yohei Oki—returns with a proposal that feels both personal and universal, exploring how clothing can serve as a fluid extension of our everyday existence.
The new collection reads like a quiet manifesto: classic silhouettes are revisited with experimental precision, turning wardrobe staples into pieces of subtle disruption. Sharp tailoring collides with evolving volumes and unexpected cuts, reimagining the codes of contemporary dressing. It’s not about erasing what we know, but about seeing it anew—through SHOOP’s lens of lived imagination and intentional design.
The brand has built its identity around reinterpretation. Each season, SHOOP carves out new narratives from familiar garments, prioritizing detail, material consciousness, and quality. FW25 is no exception. From layered outerwear that evokes movement and transformation, to denim reworked with architectural flair, the collection feels like a mirror to urban life—fragmented, fluid, and full of quiet poetry.
SHOOP’s evolution has always been grounded in cultural dialogue. Since being named one of Vogue Italy’s most promising designers and winning the Tokyo Fashion Award in 2020, they’ve expanded their reach without losing their independent edge. Past collaborations with Nike, New Rock, Asics, and Japanese photographer Kishin Shinoyama have underscored their interdisciplinary spirit, while their designs have found their way into the wardrobes of global artists like Rosalía, Sita Abellán, and Drake.
Now fully based in Tokyo, SHOOP reclaims its place on the runway at Rakuten Fashion Week, continuing its journey at the intersection of East and West, tradition and experimentation. With FW25, they remind us that the everyday is never static—it’s a space for imagination, rebellion, and style in motion.
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