Stella McCartney relaunches her iconic Elyse platform shoe with a campaign led by model Amelia Gray, introducing new colours, plant-based textures and a limited-edition personalisation service that reinforces the brand’s commitment to sustainable luxury.
Stella McCartney revives the Elyse platform shoe in a new campaign starring Amelia Gray, reimagining the style that first appeared on the Autumn Winter 2014 runway. Over the years, the Elyse has been embraced by Rihanna, Gigi Hadid, Kendall Jenner and Beyoncé, becoming a defining silhouette for the brand. This latest release keeps the clean architectural lines of the original while introducing new textures and colours that align with McCartney’s cruelty-free philosophy.
Gray appears in the campaign styled in Savile Row cut tailoring, lingerie and activewear from the Stellawear line, showing the shoe’s ability to cross wardrobe categories without losing its identity. The capsule debuts four finishes: two tonal versions in grey and navy, alongside two high-texture options — a snakeskin-inspired surface made from mycelium and a croc-effect vegan leather crafted from upcycled apple waste. Both materials avoid animal-derived sources while adding tactile richness to the design.
The Elyse maintains its FSC-certified wooden wedge, saw-edged micro-sole and vegan-approved glues, continuing the brand’s commitment to avoiding leather, fur, feathers and exotic skins. This season, a limited-edition detail invites wearers to personalise their platforms with brass charms, available exclusively in select boutiques.
Now available online and in selected stores worldwide, the Elyse returns more textured, more adaptable and as ethically driven as ever, proving that an enduring design can keep evolving without losing its soul.
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