The new SportStyle campaign introduces Anna Sawai as ASICS’ global ambassador while unveiling the Sensory Bloom Collection, where movement, texture and archival design come together.
Fluid gestures and tactile contrasts shape ASICS’ new Sensory Bloom Collection, a SportStyle release presented by Anna Sawai, the brand’s latest global ambassador.
In the campaign film ‘The Double’, the actress faces her own stunt double through a sequence of choreography and action. The visual translates the ASICS philosophy ‘Move Your Body, Move Your Mind’ into a playful exploration of rhythm, balance and physical expression.
The collection centres on two silhouettes. The GEL-CUMULUS 16 revisits a 2014 running model with translucent mesh, glossy panels, dual GEL cushioning and FLYTEFOAM technology. The new HYPERSYNC draws from vintage track and wrestling footwear, combining a narrow profile with patent overlays, breathable mesh and decorative stitching.
Muted pinks and cool blues soften the technical construction, while polished and transparent surfaces place texture at the centre of each design. Sensory Bloom connects ASICS’ performance heritage with a lighter, more expressive vision of everyday movement.
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