Zomer unveiled their Fall/Winter 2025 campaign, Back to Front, photographed on the streets of Paris by David Luraschi. Building on the playful spirit of their show in Paris earlier in the year. The series brings Zomer’s imaginative world into the flow of everyday life, reminding us that fashion can be both expressive and light-hearted. The series sees familiar silhouettes upside down and inside out . This inversion captures Zomer’s defining ethos: joy as a design principle and creativity as an everyday act.
Since founding Zomer, Creative director Danial Aitouganov has been recognized as one of fashion’s rising talents with a nomination for the prestigious LVMH Prize and has established a reputation for merging concept-driven design with real-world wearability. His collections are distinguished by clever twists, vibrant energy, and an invitation to dress with freedom and individuality.
With Back to Front, Aitouganov continues to expand Zomer’s visual language, translating runway ideas into lived moments on the streets of Paris. Luraschi’s lens captures this interplay between imagination and reality, showing a wardrobe that is dynamic, approachable, and always slightly subversive.
For more zomerparis.com
Credits:
Photography: @davidluraschi
Casting: @arouammari
Models:
Anaïs Weiss @analeewess
Tallula Macilwaine @lulamacilwaine
Misha Evan Kelly @mishaskelly
Dali Moudre @dali.mds
Martine Wolfe @martinelonewolfe
Soraya @sositto
Sidiki Touré @sidikeyy
Julie @Babytuileries2
Jolyne @jolyn3e
Tanit @tvnit
Talisa Carling @Talima
Opheleia @carre.ment
Valentine Chen @valentinechen_
Eromy @eromy_
