LOEWE × On present ‘Cloudsolo’: a sneaker where craft meets performance

Where Spanish craftsmanship meets Swiss precision, movement becomes design.

The new LOEWE × On collection introduces ‘Cloudsolo’, the first sneaker ever co-designed by both brands. The collaboration embodies a meeting point between LOEWE’s artisanal heritage and On’s performance-driven engineering, bringing together design, motion and precision.

The ‘Cloudsolo’ stands out for its minimalist silhouette and innovative construction. Built with a single CloudTec® element in the heel —a first for On— it pairs a Helion™ superfoam midsole with a flexible Speedboard to deliver stability, cushioning and effortless rebound. The upper combines LOEWE’s distinctive pebble toggle with On’s semi-translucent technical mesh, resulting in a shoe that feels both tactile and futuristic. Available in turquoise, orange, lime green and denim-inspired neutrals, it channels the dynamic energy of contemporary movement.

The ready-to-wear collection expands this dialogue between functionality and craft. Seamless base layers, cargo trousers and tactile anoraks echo the fluidity of motion and the sensory richness that defines LOEWE’s runway collections. Designed for the “unpredictability of everyday living,” each piece translates high performance into urban rhythm.

Photographed by Ryan McGinley, the campaign features the French dance company MazelFreten under the direction of Bleunuit, with movement direction by Ash Rucker. Filmed at the Faculty of Fine Arts of the University of La Laguna in Tenerife, it transforms choreography into a visual language of resilience and flow, celebrating movement as craft and art.