The first collaboration between Miaou and adidas Originals lands in a charged blend of sport heritage, motorsport references and sensual tailoring.
The new capsule between Miaou and adidas Originals arrives as a meeting point between performance wear and a distinctly feminine gaze. Shot across the bright streets of Hollywood, the campaign stars Gabbriette, Devon Lee Carlson and Alexia Elkaim, founder of Miaou, turning the project into a loose road trip about friendship, movement and the pleasure of getting dressed together.
Known for its fitted cuts and early 2000s inspired attitude, Miaou brings that sculpted, body conscious sensibility into a collection rooted in vintage motorsports and California youth culture. The Miaou Boot takes the slim adidas Taekwondo shape and stretches it into a taller, sharper line, with a mesh body and metallic branding that feels both playful and precise. The Mei Elite Miaou arrives in silver satin with yellow stripes, like a memory of a racing shoe softened by nightlife and city lights.
Apparel extends this balance between ease and structure. Two way zip jackets, black dresses and a corset style track top translate athletic codes into silhouettes that trace the body without locking it in. Matching track pants and base layers build a small system of pieces that can be layered, unzipped or adjusted through the day, from studio to music venue to late drive. A yellow bag with deep navy details closes the capsule with a bright, almost toy like accent that feels instantly recognisable.
More than a simple meeting of logo and archive, the collaboration suggests a way of wearing sport that is sensual, direct and relaxed at the same time. It reflects a generation that wants clothes to move, to flirt and to feel lived in, without sacrificing comfort or attitude. With Gabbriette and Devon Lee Carlson at the centre of the story, this first Miaou and adidas Originals chapter reads like an open invitation to play.
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