Inspired by Agnès Varda’s ‘Cléo From 5 to 7’, SHUSHU/TONG’s Spring Summer 2026 campaign, captured by Marili Andre, revolves around the line “As long as I’m beautiful, I’m alive”.
SHUSHU/TONG introduces its Spring Summer 2026 campaign as a moving portrait of resilience, where beauty is treated as a vital impulse rather than an aesthetic finish. Shot by Marili Andre, the images borrow the emotional charge of Agnès Varda’s ‘Cléo From 5 to 7’ and translate it into a fashion language built on tension, drift, and presence.
The campaign refuses stillness. Bodies tilt, sway, and pause mid gesture, as if caught between control and release. That physical instability becomes the point, suggesting that endurance can look like softness, hesitation, even collapse. The collection’s key sentence, “As long as I’m beautiful, I’m alive”, lands less as an affirmation of appearance than as a survival line, a way of holding on to the self when everything else feels porous.
Visually, the world around the clothes keeps shifting. Pastel hues sit alongside moving shadows formed by projections of natural landscapes, so light never fully settles on a sleeve or hem. Within that restless atmosphere, black lace dresses anchor the silhouettes, while sharp flashes of colour disrupt the romantic surface without breaking it. Jewellery by YVMIN adds a sculptural edge, punctuating the looks like bright, tactile punctuation.
What emerges is a reimagining of femininity that prefers motion to ideals. Playful posing coexists with vulnerability, and the camera treats both as equally powerful. In SHUSHU/TONG’s SS26 campaign, beauty becomes an interior force, one that drifts, bends, and keeps going.
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