Wet flowers, sun warmed vegetation, summer storms and syrupy fruit shape five new fragrances conceived as landscapes you can almost touch.
What would a fragrance look like before you smell it? With five new additions to the Crafted Collection, LOEWE Perfumes pushes scent into the realm of texture, translating landscapes, weather and vegetation into compositions that feel almost physical. Created by in house perfumer Nuria Cruelles, ‘Field Diary’, ‘Sweet Woodland’, ‘Rosetopia’, ‘Smoky Rain’ and ‘Verdant Grove’ explore freshness, warmth, humidity and density through contrasting natural ingredients.
‘Field Diary’ combines green mandarin, blood orange and lychee with sandalwood and musk. ‘Sweet Woodland’ moves through rose, ginger, cognac, patchouli and vanilla, while ‘Rosetopia’ intensifies Damask rose with amber, grapefruit and pink pepper. ‘Smoky Rain’ evokes the charged air of a summer storm with bergamot, incense and patchouli, and ‘Verdant Grove’ brings pistachio, iris, caramel, vanilla and cedarwood into a warmer landscape. A resinous LOEWE Accord connects all five compositions.
The same sensory language shapes the campaign by Paris based Argentinian photographer Joaquín Laguinge. Fruit sinks into syrup, flowers are covered in pigment and ingredients become sculptural forms against wet, glossy and matte surfaces. The Crafted bottles enter these compositions as another material, extending fragrance into image, colour and touch.
Following ‘Iris Root’, ‘Roasted Vanilla’ and ‘Bittersweet Oud’, launched in 2025, the new scents expand Crafted as an ongoing exploration of nature through perfume, material and sensation.
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